Mumbai · Independent, AI-native creative company
We make brands impossible to scroll past.
Brand, content and performance work built at AI-native speed — across D2C, real estate, ed-tech, fashion and packaging.
Selected Work
Work
worth the scroll
2025 — 2026 · · · scroll →
View the full archive ↗
← Swipe the work sideways
Who We Are
We're not a department store of services. We're one team that designs, produces and ships — fast enough that the idea still feels current when it goes live.
What We Do
Six disciplines,
one team
Engaged as a retainer or a single campaign. Most clients start with one and add the next within a quarter.
Brand & Design
Identity systems, packaging and campaign visuals built to survive contact with a real shelf, feed and ad account.
- Identity & brand books
- Packaging & label systems
- Campaign key visuals
AI Production
Product imagery, UGC-style video and content at volume — the reason a month of assets ships in a week.
- Product & lifestyle imagery
- UGC-style video
- Variant generation at scale
Performance
Meta and Amazon planning and buying, run against the same creative we produce — so the test loop is one team, not three.
- Media planning & buying
- Creative testing frameworks
- Reporting that names the next move
Web & Product
Storefronts and sites built to convert, and internal tools built to be used — not prototypes that rot.
- Shopify & custom storefronts
- Landing pages & microsites
- Internal ops tooling
Content Systems
Repeatable, on-brand production workflows — calendars, stage gates and approvals that hold when the month gets loud.
- Content calendars
- Approval & stage-gate flows
- Trend-swap change logs
Strategy
Positioning and go-to-market grounded in research, delivered as decisions rather than a deck.
- Positioning & messaging
- Category & competitor research
- Go-to-market planning
How It Runs
Four stages,
no handoff tax
Typical cycle · 2–3 weeks
01
Map
Positioning, category and the one thing the work has to prove.
02
Make
Concepts and production in the same room — AI stack where it earns its place.
03
Ship
Live across feed, shelf and storefront while the idea still feels current.
04
Sharpen
Read the performance data, cut what missed, scale what landed.
Studio
Small on purpose
Mumbai · Founded 2025
Vaelo runs out of Mumbai as one integrated team rather than a stack of departments. Every brief is touched by the people who will ship it — no account layer translating between you and the work.
The AI production stack isn't a line on a credentials page. It's the operating constraint that lets a team this size take on five categories at once without diluting any of them.
